001. Heather Pennell

PHOTOGRAPHER & BRAND STRATEGIST

Heather Pennell is an intuitive photographer & brand strategist based in Vancouver. Through her brand, The Essence Oracle, she uses her skills in art, branding and photography to create online presences that entrepreneurs are proud of and feel truly representative of themselves. Heather's work is bright and authentic, and her inspirations are musical, earthy and consciously crafted. Heather travels the world to shoot on location, and while she was passing through Los Angeles, we met up on Abbott Kinney in Venice, for a stroll, a chat, and a dose of inspiration. 

The reality is that with any creative pursuit, you are not always going to feel jazzed up about it. You are not always going to feel excited about it - it’s hard to be that way. We are going to go through phases in our lives where you are not jumping out of bed excited every single day, and thats okay. It’s always about getting back to your why and the core of what it is that you want to communicate and when you connect back into that a lot of your passion will reemerge.
— Heather Pennell
Seeing that creative success was possible for others allowed me the confidence to see that it was possible to pursue it for myself.
— Heather Pennell
Who am I creating art for? If I am only creating it only for myself, how does that serve people?
— Heather Pennell
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I love love love looking at other peoples art. Just being in someone else’s magnificence and seeing their artistry, blows me away. And all of a sudden I have to create.
— Heather Pennell